Heritage Cellar
Heritage Cellar needed to launch a luxury wine brand into the US market — with no in-house creative team.
Senior Graphic Designer
Creative Director
Heritage Cellar
Heritage Cellar needed to launch a luxury wine brand into the US market — with no in-house creative team.
Senior Graphic Designer
Creative Director
The Results
The Results
20x
Output over agency scope
70%
Cost savings
5 weeks
To website launch
Summary
Summary
The Challenge
The Challenge
Heritage Cellar needed to launch multiple wine brands into the US market — with no in-house creative team.
Heritage Cellar needed to launch multiple wine brands into the US market — with no in-house creative team.
Entering a new market with an entire portfolio of châteaux meant Heritage Cellar needed consistent, high-quality creative across every brand — simultaneously. They had no existing design infrastructure, no creative direction, and no process for managing brand output at scale. Relying on freelancers had produced inconsistent work and no continuity between projects.
Entering a new market with an entire portfolio of châteaux meant Heritage Cellar needed consistent, high-quality creative across every brand — simultaneously. They had no existing design infrastructure, no creative direction, and no process for managing brand output at scale. Relying on freelancers had produced inconsistent work and no continuity between projects.
Our Strategy
Our Strategy
Keen screened 56 highly qualified designers, hired one exceptional Senior Graphic Designer in Cape Town, and built out the creative function from there.
Keen screened 56 highly qualified designers, hired one exceptional Senior Graphic Designer in Cape Town, and built out the creative function from there.
We ran a deep sourcing and vetting process across 56 skilled applicants, filtering 98% to find the one designer with the right blend of e-commerce expertise, brand sensibility, and full-time commitment. The hire embedded directly into Heritage Cellar's US and France-based team, took full ownership of creative output across the portfolio, and delivered a year's worth of sustained work — for a cost that would have covered a few weeks of agency fees.
We ran a deep sourcing and vetting process across 56 skilled applicants, filtering 98% to find the one designer with the right blend of e-commerce expertise, brand sensibility, and full-time commitment. The hire embedded directly into Heritage Cellar's US and France-based team, took full ownership of creative output across the portfolio, and delivered a year's worth of sustained work — for a cost that would have covered a few weeks of agency fees.
Client Testimonial
Client Testimonial
❝
Keen was exactly the solution we needed. They built a team of experts that not only met our requirements but exceeded them.
Florent Cantat
Florent Cantat
CEO of Heritage Cellar
CEO of Heritage Cellar
❝
Keen was exactly the solution we needed. They built a team of experts that not only met our requirements but exceeded them.
Florent Cantat
CEO of Heritage Cellar
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