Teremana
A fast-growing premium tequila brand investing in the people behind its global marketing.
Brand Manager
Senior Graphic Designer
Teremana
A fast-growing premium tequila brand investing in the people behind its global marketing.
Brand Manager
Senior Graphic Designer
The Results
The Results
2
Senior level hires
4x
Output over their agency of record
150
Assets delivered in first 30 days
Summary
When Teremana’s Agency of Record became too costly and slow for day-to-day execution, growth started getting boxed in by limited capacity. Keen stepped in with dedicated in-office talent to handle the daily work, support new market launches, and keep every execution aligned with brand standards.
Summary
When Teremana’s Agency of Record became too costly and slow for day-to-day execution, growth started getting boxed in by limited capacity. Keen stepped in with dedicated in-office talent to handle the daily work, support new market launches, and keep every execution aligned with brand standards.
The Challenge
The Challenge
Teremana had the strategy, but not the hands to move fast enough.
Teremana had the strategy, but not the hands to move fast enough.
Their new agency of record (AOR) was built for business and creative direction, not the daily volume of campaign assets, key visuals, packaging, and promotional material a growing brand needs. As new launches and markets picked up, the internal team needed more dedicated creative capacity without adding another expensive agency layer. Teremana didn’t need another vendor, it needed embedded talent that could execute inside the brand.
Their new agency of record (AOR) was built for business and creative direction, not the daily volume of campaign assets, key visuals, packaging, and promotional material a growing brand needs. As new launches and markets picked up, the internal team needed more dedicated creative capacity without adding another expensive agency layer. Teremana didn’t need another vendor, it needed embedded talent that could execute inside the brand.
Our Strategy
Our Strategy
Keen embedded talent Teremana could trust with the brand, not just the backlog.
Keen embedded talent Teremana could trust with the brand, not just the backlog.
Calvin joined as a full-time Multimedia Designer and moved straight into key visuals, campaign assets, promotional material, limited-edition packaging, and a one-of-one custom Teremana bottle.
Within weeks, Teremana expanded again with Zoe, an International Brand Manager supporting trade relationships, market activation, and brand education. Both hires were onboarded through Teremana’s own brand education program, giving them the same immersion, standards, and trust as the global team.
Calvin joined as a full-time Multimedia Designer and moved straight into key visuals, campaign assets, promotional material, limited-edition packaging, and a one-of-one custom Teremana bottle.
Within weeks, Teremana expanded again with Zoe, an International Brand Manager supporting trade relationships, market activation, and brand education. Both hires were onboarded through Teremana’s own brand education program, giving them the same immersion, standards, and trust as the global team.
Client Testimonial
Client Testimonial
❝
Clayton has been the best hire you guys have ever made.
Larry
Larry
Director of Creative
Director of Creative
❝
Clayton has been the best hire you guys have ever made.
Larry
Director of Creative
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