Studio Pickens
A world-class hair studio behind some of film, television, theater, and music’s most iconic looks.
Operations Lead
Senior Graphic Designer
Brand Manager
Studio Pickens
A world-class hair studio behind some of film, television, theater, and music’s most iconic looks.
Operations Lead
Senior Graphic Designer
Brand Manager
The Results
The Results
3
Brands launched & managed
2x
Revenue growth
60%
Cost savings versus US hires
Summary
Studio Pickens had world-class craft and growing ambition, but needed the business structure to scale it. Keen embedded brand, operations, and design talent to modernize the studio, build clearer systems, and shape three distinct brands for growth.
Summary
Studio Pickens had world-class craft and growing ambition, but needed the business structure to scale it. Keen embedded brand, operations, and design talent to modernize the studio, build clearer systems, and shape three distinct brands for growth.
The Challenge
The Challenge
Rob Pickens built the studio everyone in Hollywood wanted in the room. Now he wanted to build the business to match it.
Rob Pickens built the studio everyone in Hollywood wanted in the room. Now he wanted to build the business to match it.
Studio Pickens had the craft, reputation, and demand, but Rob’s next stage required more than better operations or another agency deck. He needed the business modernized across strategy, brand, execution, and day-to-day ownership, with a partner close enough to understand the vision and capable enough to carry it forward. The ambition was not to fix a struggling studio, it was to scale a world-class one.
Studio Pickens had the craft, reputation, and demand, but Rob’s next stage required more than better operations or another agency deck. He needed the business modernized across strategy, brand, execution, and day-to-day ownership, with a partner close enough to understand the vision and capable enough to carry it forward. The ambition was not to fix a struggling studio, it was to scale a world-class one.
Our Strategy
Our Strategy
Keen moved inside the business to build the structure behind Rob’s next stage of growth.
Keen moved inside the business to build the structure behind Rob’s next stage of growth.
We embedded a lean team across brand, operations, and design, with Clayton leading brand, Michaela tightening the operational backbone, and a dedicated designer bringing the new identities to life. Together, they introduced SOPs, material tracking, invoicing systems, cleaner workflows, and the brand architecture for Studio Pickens, Perukier, and Valo. Each brand gained its own voice, identity, guidelines, and commercial structure, giving Rob the operating system to scale without losing the craft.
We embedded a lean team across brand, operations, and design, with Clayton leading brand, Michaela tightening the operational backbone, and a dedicated designer bringing the new identities to life. Together, they introduced SOPs, material tracking, invoicing systems, cleaner workflows, and the brand architecture for Studio Pickens, Perukier, and Valo. Each brand gained its own voice, identity, guidelines, and commercial structure, giving Rob the operating system to scale without losing the craft.
Client Testimonial
Client Testimonial
❝
Clayton has been the best hire and addition I've ever had on my team.
Rob Pickens
Rob Pickens
Founder of Studio Pickens
Founder of Studio Pickens
❝
Clayton has been the best hire and addition I've ever had on my team.
Rob Pickens
Founder of Studio Pickens
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