Keen & Earth Labora – Customer Story

Earth Labora

Idea to Scale: How Keen Built a Fully Dedicated Team

Graphic Designer

Creative Director

Social Media Manager

Earth Labora

Idea to Scale: How Keen Built a Fully Dedicated Team

Graphic Designer

Creative Director

Social Media Manager

Industry

E-commerce -> DTC -> Food & Beverage -> Wine

Established

2024

Needs

Design, Creative, & Strategy

Launched

unique e-commerce brands

filtered out

98%

of applicants

within

weeks

A collective of wine estates, wineries and chateaus in France entering the US e-commerce marketplace.

TL;DR –

Earth Labora needed to revamp their web presence and launch multiple brands, including a multi-brand eCommerce site in the U.S. By partnering with Keen, we secured a Senior Graphic Designer with expertise in web design, packaging, and brand identity who has direct wine industry experience – more senior and at a fraction of the cost compared to using freelancers, agencies, or onshore talent.

Earth Labora was in need of comprehensive creative services and consistent brand management across three unique brands, but lacked the in-house expertise to build and maintain creative brand systems.

With this unique need identified, our recruitment team screened 56 skilled designers with the right experience and conducted rigorous assessments, filtering out 98% of candidates. We hired 2 team members with the perfect blend of expertise and a builder mindset to meet Earth Labora's needs.

Keen provided a customized and cost-effective solution

Org Chart Audit

We took a deeper look at the Earth Labora org chart and uncovered a gap in the creative department: a Graphic Designer & Creative Director with eCommerce experience.

Rigorous Sourcing & Vetting

We set out to find the ideal candidate to fill the senior graphic designer role, who would work in collaboration with Keen’s fractional cretive director.

Seamless Integration

After vetting 56 highly skilled applicants, we hired a Senior Graphic Designer in Cape Town with deep industry experience and know how. We created a partnership between this and our fractional Creative Director in the U.S. The outcome is a fully dedicated team seamlessly integrated into the client’s mission and brand.

Year Long Investment

Delivered all creative services with a year-long investment for the same cost you would otherwise receive from a 10-week agency quote.

Request an Org Chart Audit with a Keen Expert

“

Keen was exactly the solution we needed. They built a team of experts that not only met our requirements but anticipated them before we fully understood what we were looking for. We now have a team of three full-time people through Keen, from social media to graphic designers, and we're about to add a fourth person in a sales role.

—Florent Cantat, CEO of Earth Labora

Thanks to a full-time dedicated resource, Keen's solution delivered cost efficiency, consistent high-level creative output, and enabled the simultaneous launch of 3 eCommerce sites.

By partnering with Keen, Earth Labora not only achieved substantial cost savings but also benefited from consistent and high-quality creative outputs, enhancing their brand presence and marketing effectiveness.