Lancer Skincare

Idea to Scale: How Keen Built a Fully Dedicated Team

Graphic Designer

CRM Manager

Copywriter

Creative Director

Customer Service Agent

Lancer Skincare

Idea to Scale: How Keen Built a Fully Dedicated Team

Graphic Designer

CRM Manager

Copywriter

Creative Director

Customer Service Agent

Industry

Industry

E-Commerce -> CPG -> Beauty & Skincare

Established

2024

Needs

Needs

Creative, Digital Marketing, & CX

Simultaneously launched

Simultaneously launched

3

3

Different line of business

Different line of business

Built a team

Built a team

5

5

Keen sourced experts

Keen sourced experts

Replaced

Replaced

4

4

Siloed agencies & freelancers

Siloed agencies & freelancers

A luxury skincare brand redefining anti-aging routines.

A luxury skincare brand redefining anti-aging routines.

TL;DR –

Lancer, a 30-year beauty brand, was working with multiple agencies, receiving limited, fractional services. Keen reduced their costs significantly and onboarded five full-time, dedicated roles across creative, marketing, and CX to provide focused support.

Lancer, a 30-year beauty brand, was working with multiple agencies, receiving limited, fractional services. Keen reduced their costs significantly and onboarded five full-time, dedicated roles across creative, marketing, and CX to provide focused support.

Meet the team Keen built for Lancer Skincare:

Meet the team Keen built for Lancer Skincare:

Lancer was facing a major challenge - rigid scopes from multiple agencies and freelancers. When new tasks arose, they faced overage fees or had to deprioritize important work. Marketing output was underwhelming, and no agency offered a cohesive long-term strategy for growth. Lancer needed a more focused, cost-effective solution to deliver consistent results and a clear vision.

Lancer was facing a major challenge - rigid scopes from multiple agencies and freelancers. When new tasks arose, they faced overage fees or had to deprioritize important work. Marketing output was underwhelming, and no agency offered a cohesive long-term strategy for growth. Lancer needed a more focused, cost-effective solution to deliver consistent results and a clear vision.

Keen began by auditing Lancer’s existing processes, gaining a deep understanding of their brand, and mapping their organizational structure. This thorough analysis allowed us to deliver a tailored solution, with a full-time, dedicated team handling creative, marketing, and customer experience.

Keen began by auditing Lancer’s existing processes, gaining a deep understanding of their brand, and mapping their organizational structure. This thorough analysis allowed us to deliver a tailored solution, with a full-time, dedicated team handling creative, marketing, and customer experience.

“

When you have a small team, Q4 is bearing down on you, and you’re not fully prepared, it’s a nightmare. Full disclosure – that’s exactly where we were last summer. I got in touch with Keen and felt from the first call that this was our way through. And it was. The team we built with Keen kicked ass, we hit our growth numbers for the quarter, and we’re excited to keep building the team and crushing it in 2025.

When you have a small team, Q4 is bearing down on you, and you’re not fully prepared, it’s a nightmare. Full disclosure – that’s exactly where we were last summer. I got in touch with Keen and felt from the first call that this was our way through. And it was. The team we built with Keen kicked ass, we hit our growth numbers for the quarter, and we’re excited to keep building the team and crushing it in 2025.

—Marc Kravets, CEO of Lancer Skincare

—Marc Kravets, CEO of Lancer Skincare

Keen swiftly transitioned Lancer’s marketing, creative operations, and customer service to a dedicated team. We collaborated closely with internal stakeholders to migrate their platforms to Shopify and a customer service CRM, ensuring that every campaign and asset aligned with Lancer’s brand vision and goals.

Keen swiftly transitioned Lancer’s marketing, creative operations, and customer service to a dedicated team. We collaborated closely with internal stakeholders to migrate their platforms to Shopify and a customer service CRM, ensuring that every campaign and asset aligned with Lancer’s brand vision and goals.

Keen’s unique ability to install full-time experts led to over 3x the marketing asset output compared to Lancer’s previous agencies. Our dedicated focus across the entire marketing landscape made the customer journey more cohesive and efficient. This gave Lancer the consistent support needed for sustained growth.

Keen’s unique ability to install full-time experts led to over 3x the marketing asset output compared to Lancer’s previous agencies. Our dedicated focus across the entire marketing landscape made the customer journey more cohesive and efficient. This gave Lancer the consistent support needed for sustained growth.

Keen provided a customized and cost-effective solution

Keen provided a customized and cost-effective solution

Org Chart Audit

We assessed the performance and costs of their freelancers and agencies, highlighting the risks of their siloed operating structures.

Rigorous Sourcing & Vetting

Keen under a tight time frame conducted specialized sourcing based on not only the gaps but the future needs of each role.

Seamless Integration

The Keen team immediately brought the right skills and took full ownership of their roles. Each team member demonstrated accountability and problem-solving abilities, making meaningful improvements from the first week.

Long Term Partnership

The team is now unified in executing assets, brand strategy, and the customer journey, building momentum and solidifying the foundation for a long-term partnership.

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